The Pros and Cons of Raising Money on Your Own

Justin Zastrow | Inc.

Raising money

Justin Zastrow via Inc. 

Back in 2013, my team and I had worked hard on a prototype for the world's first Bluetooth smart lock for controlling medication consumption. We went to every startup event, took every meeting and told our story to anyone who wanted to hear it. We were on the hunt for funding to take our idea and turn it into a reality. The problem? Nobody cared. We knew we were onto something, but sadly our network didn't. After several dead ends, I was forced to reconsider our idea. It was a total "aha" moment when I realized that we could apply a smart solution to every home and office out there. So we pivoted from medication adherence to other common daily security issues.

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